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  l.a. times

gear & gadgets
"vacation helpers for good sports"

by judi dash

spin cycle: portable minibicycles area an attractive concept for travelers who want to take along a trusty two-wheeler that can be stowed easily in a plane, boat, train or car trunk. trouble is, most of these bikes are akward to assemble and disassemble and can be messy when handling greasy chains.

the new strida bike eliminates those problems. the unusual triangular a-frame uses just three aluminium tubes and a few joints that fold quickly into a compact 44 inches by 20 inches by 20 inches. the bike weighs 22 pounds, has a grease-free belt-drive instead of chains, and can be locked through either the frame or wheels without removing any parts. the 16-inch wheels, single speed, and upright seat-design do not make this a long distance vehicle. but for short outings the strida is a convenient and manageable athletic accessory.

for information, call: 011 +44 121 681 0964; web site: www.strida.com.

  STRIDA NEWS
S T R I D A fold up bikes "Discover the Streets of Strida

Museum of Modern Art

18/08/2008

"All right, when I get my MoMA (Museum of Modern Art) catalog in the mail, I usually check it quickly. But somehow today that first page just ..:"

http://catalogs.shoplocal.com/momastore/

Strida business cards

01/08/2008

Per 1st august of 2008 every Strida folding bike will be equipped with an aluminium business card holder and 10 business cards. This is done to supply enthusiastic people with the appropriate Strida folding bike contact details. Due the looks of the Strida it's impossible to cruise along the streets without attention from fellow bikers or even pedestrians. It would be appreciated if you give those people the Strida contact details.

Strida Europe

01/07/2008

Strida network in Europe is expanding steadily. After 6 months, we're proud to present several official Strida dealers whole over Europe. Even Estonia is represented! Check our shop locator for an overview.

Strida Mini

06/06/2008

Before the end of July 2008 the Strida mini with 14'' wheels will be launched in Europe. This smaller version of the Strida 5.0 folding bike will preserve all good features of the Strida 5 with 16'' wheels, but it only shrunk a bit. Off course it's possible to order this beautiful Strida at one of the official Strida shops in the UK.

London Strida Ride

25/05/2008

Saturday 21st June. Dulwich Park, London SE22. Meet at 10:00 by the tea rooms for a ride to Crystal Palace park.

Now in the UK: Black and white Strida 5.0 folding bikes

25/03/2008

To mark the start of this year's biking season, official Strida dealers offer a limited number number of highly exclusive Strida 5.0 bikes in Frosted black and white.

Banner on Strida headquaters

19/03/2008

A huge banner of 24 square meter was put up on the façade of Strida's European head office in The Netherlands. Strida B.V. is the official importer of Strida folding bikes in Europe. The international character of the banner has been designed especially for the occasion by "aartenvanbreensma.nl".

Website under construction

13/03/2008

Our new website was launched only last Wednesday. Although almost everything is finished now, it is not ready yet. The on-line shop doesn't work and some text is still in Dutch. We are working on it and guarantee the whole website is up and running Monday March 17th. Please visit us on Monday, because as you might have seen, we have some interesting news for British customers.

Introduction of the Strida 5.0 in the UK

01/03/2008

As of March 1st, 2008, cyclists in the UK enjoy the pleasure of the new Strida 5.0 equipped with disc brakes. Strida Europe, based in Amsterdam, has started shipping this sensational folding bike to official Strida dealers throughout the UK.