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Strida Europe started as a small company in Amsterdam, owned by the two brothers: Taco and Ties Carlier. By accident, Taco and Ties ran into the Strida in 2005. They were fascinated at the first sight by Strida's design and decided to import this unique folding bicycle. Due to its striking design, the Strida received a lot of attention from TV programs and a variety of magazines. Although the Strida could only be bought online and at the headoffice located in Amsterdam, people from all over the Netherlands were willing to travel in order to make a test ride.

After two years of Strida experience it was time for an introduction of a re-developed and improved version: the Strida 5.0, launched in April 2007. Again, the popularity was stupendous. Strida Netherlands BV decided to establish a dealer network throughout the Netherlands. In addition, they entered the Belgian and German market in the spring 2007.

The big interest from all over Europe in these unique folding bikes showed that not only the Benelux was ready for the Strida, but also the rest of Europe. January 1st of 2008, Strida Europe was established, covering all members of the European Union including Norway, but with the exception of France, Belgium and Luxembourg.